UK-based agency London Advertising is to establish a presence in the Middle East after being appointed to launch Jawwy, a mobile experience made by Saudi Telecom Company.
Following a three-way pitch against BBH and M&C Saatchi, the agency bagged the integrated launch campaign across broadcast TV, online and social media channels in Saudi.
London Advertising has now appointed Paul Ross to lead the Jawwy from STC brand rollout and establish the agency’s base in Dubai.
Prior to joining London Advertising, Ross worked at TBWA, DDB and Saatchi & Saatchi in North America, Europe and the Middle East on global brand development, integrated communications and digital experiences.
He
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