Société Perrier has handed its experiential, events and online brief to independent agency LightBlue.
The account covers the guide’s Dubai-based division, with Société Perrier seeking to expand its brand presence in the emirate. The online source is owned by Perrier/Nestlé Waters and is a “guide to fashion, music, art, travel, nightlife, cocktail culture, and global hotspots”.
“We have seen the achievements that working with LightBlue helped to accomplish here in the region, and as we are looking to expand the name and brand in Dubai as an area of global importance, we are going to be specifically looking to further the Société Perrier label through unique and consumer-targeted
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