Ramsey Naja is chief creative officer at JWT MEA
“As we roll into the Cannes week, one of the things to keep in mind isn’t just the kind of creative work that will make us eat our laptops with envy or alternatively short-circuit their keyboards with saliva, but, more interestingly, the minds behind it. Personally, I hate people passing judgement – good or bad – on Cannes winners. This, after all, is the Big One and, as I keep telling my team, they have been deemed to be the best by a collective mind that is far better than ours. Now, you may argue as to the merits and claims of other contenders but, frankly, we’d all be better off looking at how we can all do better.
The key, when review
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