Leo Burnett has retained the creative advertising account for the Dubai International Film Festival (DIFF) following a competitive pitch.
The win means the agency has held the account since 2010 when it took over from Impact Plus, which had handled the business for the previous four years.
“Leo Burnett has been instrumental in the positioning of DIFF as the region’s leading film festival, and we are very happy with our decision to continue our successful affiliation,” said Mahsa Motamedi, executive director of marketing and events at DIFF. “Given our productive past partnership and the exciting proposals put forth during the pitch, choosing to continue with Leo Burnett was a natural
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