Campaign Middle East’s Predictions and Planning 2026 issue is out now on stands and online.
Featuring top leaders and industry experts, the issue reveals the top predictions, themes and bets the leaders are placing for 2026. In this month’s cover story, the marketers discuss their focus areas for the upcoming year, emphasising selective silence, A/B testing, nostalgia and co-creation, and going beyond clever campaigns and cracked algorithms to adding value to people and communities.
Focusing on the year ahead, the Predictions section shares a glimpse from industry players’ outlooks as they touch upon topics ranging from educational and hospitality marketing to strategy and creative originality
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
