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Lara Sous joins RØDE as Marketing and PR Lead for MENA

RØDE MENA appoints Lara Sous as Marketing & PR Lead to oversee its PR, brand marketing and brand engagement.

RØDELara Sous, Marketing & PR Lead – MENA, RØDE.

RØDE, a global audio technology brand, has appointed Lara Sous as Marketing & PR Lead for the Middle East and North Africa (MENA) region.
With more than 14 years of experience driving marketing strategy and brand growth across the automotive, tech, and creative industries, RØDE claims Sous brings a wealth of regional expertise to the role.
Based in Dubai, she will lead RØDE’s marketing and communications efforts across the MENA region. This includes overseeing PR, brand marketing and brand engagement to amplify RØDE’s global mission locally. 
“We’re incredibly excited to welcome Lara to the RØDE team,” said Kalinda Atkinson, Sales and Marketing Director at RØDE. “She brin


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.