Cairo agency King Tut’s Playground has caused controversy in Egypt with one of the most talked about campaigns of Ramadan.
Juhayna’s ‘Talking babies’ went viral, leading to millions of Facebook and YouTube views, as well as the creation of numerous memes, hashtags and remixes before being taken off air by the country’s Consumer Protection Agency (CPA).
Controversy surrounded the use of the word ‘dondou’, which was used as the babies’ name for breast milk. The ads feature three talking baby boys who discuss how they have grown out of breastmilk and have embraced Juhayna Dairy as a sign of masculinity.
In a statement the CPA said: “The first ad for Juhayna Dairy i
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