When Kijamii announced its rebrand earlier this year, the Cairo-born agency framed its new promise simply, a North Star rooted in Work That Works. But behind the slogan sits more than a decade of building cultural relevance in the region – from launching Netflix crossovers that lived on the football pitch to introducing Ring’s first campaign in Saudi Arabia to reshaping public perception about the Saudi-based ERP platform, Daftra.
Under the leadership of Bassem Elhady, Executive Chairman and Bahy Aboelezz, CEO, the agency says it is ready for its new chapter, marrying creativity with measurable outcomes, embedding AI without losing the human spark, and balancing hyper-local insight wit
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