KFC reveals secret recipe to drive brand affinity and trust

KFC switched gears for its latest social media campaign, moving away from traditional product-focused ads and short-term promotions to one that spoke to its consumers’ hearts.

The social first campaign revealed how their chicken was made in the kitchen, from the source of its ingredients to the specific temperature of the oil it’s fried in.

And no, while they did not reveal the secret recipe behind its coating and spices, the fast food brand used the social campaign as an opportunity to drive brand affinity and trust with its consumers.

BPG Group