Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity.
JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, the puppet began life advertising for brands but has since become an entertainment brand in her own right. She has released a hit single with Hassan el Shafei and has since launched her own prime time TV chat show – Live from El Duplex on CBC.
Discussing the win, Ramsey Naja, JWT’s chief creative officer for the Middle East and Africa, said: �
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