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JWI promotes Benjamin Thomas to Creative Director

Benjamin Thomas, Creative Director at JWI, said, “This promotion is a big moment for me, not just for the title, but for what it represents.

Benjamin Thomas

Independent creative marketing agency, JWI, has announced the promotion of Benjamin Thomas to Creative Director, marking a key development in the agency’s leadership team as it strengthens its position in the Middle East market.
Thomas joined JWI in 2017 as the agency’s first in-house designer, part of a four-person setup but without a dedicated creative team in place. Over the past seven years, he has played a central role in building the agency’s creative capabilities – growing it from a one-person function to a multidisciplinary team, and helping to shape the bold, content-first work JWI is known for.
In his new role as Creative Director, Thomas will lead JWI’s creative output


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.