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Jumia’s Black Friday campaign tells Egypt ‘Now is the Time’

Jumia, Africa’s largest e-commerce platform, partnered with VMLY&R Commerce MENA to launch Black Friday 2022. Helping the nation end the year on a high note with end-of-season deals, Jumia’s social media campaign brings a ray of hope by encouraging the people of Egypt to spend affordably and telling them “Now is the Time” or in Egyptian “Ga Wa2taha”.

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Creative, compelling, and conscious, VMLY&R Commerce M

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