Jeep Middle East has revealed a new regional campaign opting for short reels over traditional TV commercials.
Working alongside Publicis Middle East, the carmaker says the campaign marks a significant milestone for the brand and introduces a unique way to engage with its audiences across the region.
As people’s media consumption patterns continue to evolve, Jeep Middle East says it recognises the growing appetite towards short-form content.
With its ‘The Never-Ending Story’ campaign, it breaks away from traditional 60-second TV commercials and embraces the trend of short reels to cater to its audiences’ busy lifestyles.
The campaign includes a series of 10 short reels that highlight different aspects and features of the All-New Grand Wagoneer, the most advanced SUV in the Jeep brand’s 80-year history.
Each reel features quotes and offers glimpses into the car’s interior and exterior.
Melhem Najm, CMO Stellantis MEA, said: “We are providing our audience with a distinctive and captivating experience by embracing the transition toward short-form content. The campaign is a reflection of our unwavering commitment to innovation and creating immersive and unique brand experiences”.
The campaign also features a 30-second video for traditional media platforms such as YouTube and cinema.
To watch the videos via its Instagram page go to jeepmiddleeast.
