Jeep Middle East has revealed a new regional campaign opting for short reels over traditional TV commercials.
Working alongside Publicis Middle East, the carmaker says the campaign marks a significant milestone for the brand and introduces a unique way to engage with its audiences across the region.
As people’s media consumption patterns continue to evolve, Jeep Middle East says it recognises the growing appetite towards short-form content.
With its ‘The Never-Ending Story’ campaign, it breaks away from traditional 60-second TV commercials and embraces the trend of short reels to cater to its audiences’ busy lifestyles.
The campaign includes a series of 10 short reels that h
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Tags:Jeep Middle East
