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Jeep harnesses ‘The Call of Adventure’


The Jeep brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe. Inspired by this simple icon, which consists of two circles and seven lines (OIIIIIIIO), the Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of it.

By simply cropping into the grille from different angles, the shapes and negative spaces began to resemble elements from nature. With a striking similarity, lines became trees, circles became moons, and arches became icebergs. 

“The more it was explored, the more discoveries we made – squirrel holes, mountain rocks, bat caves and more a

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