Phil Lynagh is regional managing director at Tag: Worldwide JLT
“Remember – it’s not what you know. It’s what you know about the people in the know, who know you know what you know. Confused? I am.
In the golden bygone days of yore – about 10 years ago or slightly less – it was all about being very good at what you did. The market you worked in may not have been the best or the most creatively advanced in the world, but if you were king of that particular hill then all was fine. The pitching was worth the effort; in fact it was a noble endeavour. It showed off your agency’s skills, win or lose. Mutual respect betwixt partners was seeded and sometimes great work with a fair
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Tags:Tag Worldwide
