Digital agency network Isobar is to expand into the Middle East and North Africa.
Part of Aegis Media, Isobar will initially launch in Dubai before increasing its regional presence through acquisition and organic growth.
The new agency will be overseen by Michael Nederlof, CEO of Aegis Media MENA, who will be responsible for growing the agency’s headcount and geographical footprint. Creative project management will be handled by Rita Cervetto, formerly head of multimedia at Doubleyou in Spain. The Dubai office’s initial staff count will be six.
Isobar, which is the world’s largest digital agency network with more than 50 offices in 38 markets, says it is expanding into the region
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