StrawberryFrog’s founder is the man behind ‘movement marketing’. But is it all meaningless marketing spin?
Considering Scott Goodson is based thousands of miles away in New York, Dubai has been good to the founder and chairman of StrawberryFrog.
His most recent sojourn to the emirate saw him not only give Dubai World Central its new name – Dubai South – but also the tagline of ‘City of You’. This adds to a growing list of Goodson-penned slogans and brand positionings that include Emirates’ ‘Hello Tomorrow’ and Downtown Dubai’s ‘Centre of Now’.
Goodson is responsible for the creation of the world’s first ‘movement marketing’ agency and is committed to cultural mo
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