Beirut-based boutique agency Interesting Times has won the Gemas Effie grand prix for the second year in a row.
The agency picked up the award for its ‘The Last Summer on Earth’ campaign (above and below) for Lebanese Brew, capitalising on its grand prix for the same client last year. It also won gold.
In total, just eight golds were awarded at last week’s awards, which were presented by Gulf Marketing Review and its owner Mediaquest. Leo Burnett Beirut won two golds, both for its ‘Break the Silence’ campaign for Himaya, while Starcom MediaVest Group bagged gold for its work on the ‘Hello Tomorrow’ campaign for Emirates.
Also winning gold were Y&R Dubai for its ‘Head
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fancy imagery and a lot of mumbo jumbo claims of how courage is now all about doing something stupid. maybe if i wasn’t lebanese, i’d believe the hype it is promoting.
Great campaign. This campaign went really viral, im Lebanese as well and can tell you that every single person in Lebanon knew about it when it was launched.
Can’t you publish the video of the case?
http://www.youtube.com/watch?v=_ifvXstHUps&feature=youtu.be