InterContinental Hotels & Resorts has unveiled a new global brand identity to redefine luxury travel experience.
It aims to captivate the imaginations of luxury travellers by fulfilling their needs for knowledge and culturally rich experiences.
This change includes new offerings and experiences and a new f&b and hotel design strategy tailored for travellers.
Tom Rowntree, Vice President of Luxury Brands at IHG Hotels and Resorts, said: “This isn’t a rebrand or repositioning; rather, it’s a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveler.
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