Interbrand has appointed Claudine Tass, as Client Director for the region.
Bringing over two decades of experience in brand development, Tass’s expertise spans both agency and client-side roles, setting the stage for an enhanced partnership dynamic with Interbrand’s key clients.
Based in Riyadh, she will champion Interbrand’s regional endeavours, showcasing the firm’s dedication to nurturing and advancing the brand narratives of some of the most influential companies in the region.
Her hiring comes at a pivotal time, as Interbrand celebrates over ten years of shaping the brand landscapes of industry giants such as stc, AlHilal, anb, SPL, Al Rajhi Bank, NBK and Dubai Holding, along with a host of other leading names in the business.
Nancy Villanueva, CEO of Interbrand Middle East, said: “Claudine’s induction reflects a continued commitment from Interbrand to the thriving Middle Eastern markets. It’s a testament to our ongoing dedication to guiding brands and building relationships through their transformative journeys towards unprecedented growth. The region’s dynamic market landscape is one of the most exhilarating globally, and we are thrilled to co-create futures brimming with potential,”
Her journey through advertising and branding has been marked by significant contributions to brand management within leading entities, including NEOM, Soudah Development, and Saudi Artisanal Company, in Saudi Arabia since 2015.
