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Shantelle Nagarajan

posted on May. 28, 2025 at 11:14 am

Instinctif Partners MENA acquired by Italy’s Excellera

Shantelle Nagarajan

posted on May. 28, 2025 at 11:14 am

The deal aims to strengthen the international growth of the Excellera Advisory Group, which now reaches $75m in turnover.

Excellera

From left: Paolo Zanetto, CEO of Excellera Advisory Group; Samantha Bartel, CEO of IP Excellera.

Excellera Advisory Group, a corporate affairs advisory group based in Italy, has acquired Instinctif Partners MENA, a leading strategic communications consultancy in the MENA region.

The acquisition aligns with Excellera’s growth strategy launched in 2022 with the strategic and financial support of Xenon Private Equity. The move also aims to further consolidate the Group’s position as a reference point in corporate affairs.

This deal will give Excellera a significant presence in the Middle East and Arabic-speaking North African markets, where Instinctif Partners MENA has built a strong presence over the past 12 years.

The company will retain the same management team, led by founder

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Tags:acquisition Excellera Advisory Group Gianfranco Piras Instinctif Partners MENA IP Excellera ITaly Julian Walker Paolo Zanetto Samantha Bartel strategic communications

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.