20 years ago to the day, when only one per cent of the world was online, Bill Gates wrote an essay titled Content is King. He started it with the following statement: “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” He goes on to predict everything about how we are living today from the monetisation of the internet to the globalisation of content and to the growth of user- generated content. The main thing that stood out for me is how accurately he predicted that the internet will level off the playing field for everyone.
This cannot be more true for us in the Middle East and North Africa region in 2016. The playing fields in the med
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