In 2023, we noticed an increase in influencers and how they became a part of our media strategy to create awareness for our brands. Similarly, we observed that short-form videos were an efficient format for achieving higher reach and engagement. Additionally, there was a rise in the use of AI to generate content on social media.
While these were some highlights of social media in 2023, here are some trends that we believe will have a significant impact and reshape our advertising approach in 2024.
Long-form content is making a comeback: Although short-form videos have been popular in recent years and will continue to be this year, platforms like YouTube and Instagram are now focusi
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