HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
While becoming a part of the community is every social media company’s dream, last year put that whole thing on steroids. The audience sent a clear message: their attention was not for sale anymore. Galvanised by real-time events that unfolded on the world stage, they demanded what they want to talk about – and why.
Influencers had to change their material; brands had to pause their content calendars. There’s a new kid in digital town: the community.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
Bleach. You read that right, bleach. So why am I proud of it? We put the ‘Unboring’ spin on a mundane category, with ‘I didn’t
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
