HOW DO YOU SEE THE MARKET CHANGING IN 2020?
The market is moving rapidly towards personalisation. We are no longer operating in a space where brands are targeting mass segments. With massive pressure on outcomes, the market is heading towards segmenting audience to granular levels and seeding messages that are relevant to their interests, moments and behaviours. With audience behaviour becoming channel-agnostic there is an opportunity to drive performance through all screens.
WHAT WILL MOST DISRUPT THE INDUSTRY IN THE COMING YEAR?
5G! We will be experiencing a paradigm shift in the way we consume our regular content. With 10-times faster data speed, there will be so much more power in t
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