HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
The social media landscape in Saudi Arabia experienced shifts in user dynamics. For instance, YouTube’s ad reach was equivalent to 79 per cent of the nation’s total population early in the year. The Digital Content Council was formed to support Saudi Arabia’s digital content market, focusing on video, audio, electronic games, and digital advertising.
These developments indicate a strategic move towards creating a more digitally enabled and diversified economy in Saudi Arabia, aligning with the broader goals of Vision 2030.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
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