HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
In 2023, the digital ecosystem went through a drastic evolution with an accelerated integration of AI, blockchain and augmented reality, thereby opening new and evolved opportunities for industries.
Along with innovation, privacy concerns led to strict regulations and a focus on data privacy signalling a paradigm shift. OTT and CTV gained momentum as new ad formats and changed the way people consume content.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
We successfully secured a deal with Pepsi for their digital commerce analysis and insights.
WHAT CAN BRANDS DO DIFFERENTLY TO ACCELERATE THEIR DIGITAL STRATEGY?
Brands can acce
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