HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
In 2023, the digital ecosystem went through a drastic evolution with an accelerated integration of AI, blockchain and augmented reality, thereby opening new and evolved opportunities for industries.
Along with innovation, privacy concerns led to strict regulations and a focus on data privacy signalling a paradigm shift. OTT and CTV gained momentum as new ad formats and changed the way people consume content.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
We successfully secured a deal with Pepsi for their digital commerce analysis and insights.
WHAT CAN BRANDS DO DIFFERENTLY TO ACCELERATE THEIR DIGITAL STRATEGY?
Brands can accelerate their digital strategy by prioritising seamless online experiences, leveraging data analytics for customer insights, embracing emerging technologies like AI and AR, optimising mobile platforms and fostering agile adaptability to swiftly respond to market trends.
WHAT ARE THE BIGGEST OPPORTUNITIES BRANDS CAN GEAR UP FOR THIS YEAR?
Brands which embrace the power of artificial intelligence, prioritise sustainability and data privacy, leverage social commerce, and enhance digital customer engagement can stay ahead in the dynamically changing digital ecosystem.
Harnessing AI for personalised interactions and focusing on purpose- driven initiatives will be key. Adaptability, innovation and responsible practices will distinguish successful brands in 2024.
WHAT DIGITAL NEW YEAR’S RESOLUTION SHOULD PEOPLE MAKE THIS YEAR?
Embrace emerging technologies, prioritise data privacy, and enhance customer engagement through personalised and ethical marketing strategies to stay relevant and build trust in 2024.
-By Amit Relan, CEO and Co-Founder, mFilterIt
