HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
The digital environment in the MENAT region underwent crucial changes over the past year especially in the areas of audience identification and personalisation in a cookie-less environment, Martech adoption, investment into advanced AI and data science capabilities and commitment to data privacy regulations.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
We at Kinesso, as a pioneer in using data and technology for marketing effectiveness and as a prominent player in the market, responded adeptly to the dynamically evolving digital ecosystem:
Audience identification and personalised targeting: The strategy of Kinesso was based on the
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