HOW IS THE AGENCY MODEL CHANGING?
The traditional model of ad/media/PR agency has been blown apart by social media. To implement social media, in-full and properly, you need to be able to execute every aspect/discipline on the marketing spectrum. This insight has guided our evolution and has led us to become truly full-service, including in-house film production and even data science. Agencies that are not agile are also being left behind rapidly.
WHAT CHALLENGES DO YOU FACE THAT YOU DIDN’T FIVE YEARS AGO?
Getting clients to understand the power and necessity of proper research and long-term brand building. The urgency for tactical execution can sometimes compromise long-term success. S
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