Asad Rehman
Director, media and digital hubs MENA, Turkey and Russia, Unilever
Yes
Covid did make us a lot more digital than we ever were, but then this Ramadan is also one where we will see the physical interactions come back after more than two years. The digitisation will likely continue
to have an impact on consumer shopping and media habits, but I also sense people venturing out of home this year more than they did in the past two. So, while I do expect a continued uplift in groceries and food e-commerce around convenience. I also sense physical retail marginally kicking back in for beauty, fashion and luxury – just because we can. Fingers crossed.
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