Saudi Arabia’s second mobile telecoms company, Mobily, has split its creative advertising brief between Impact BBDO and Lowe MENA following a review.
The Riyadh-based operator had sent out a round of RFPs to an unknown number of agencies last September, with the pitch requesting for 360-degree creative support in its home market of Saudi Arabia. The extent to which the business has been split between Impact BBDO and Lowe MENA is unknown.
Mobily had last called a creative review in 2009, finally deciding to split the business with Impact BBDO and Drive Dentsu.
Dani Richa, chairman and CEO at Impact BBDO, said: “We’re very excited about renewing and consolidating our relationship
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
