IKEA Alsulaiman and Memac Ogilvy KSA have recently launched a social media campaign for the Swedish brand in Bahrain.
The campaign, titled ‘LIKEA’ aims to playfully integrate IKEA’s products into well-known idioms, sparking conversation and inviting viewers to reimagine how IKEA fits into their own homes.
“IKEA’s vision is to create a better everyday life for many people. Doing so goes beyond meeting the day to day needs, it is about realising and inspiring better living in every corner of the home,” said Rami Rihani, Acting Chief Marketing Officer, IKEA Alsulaiman – Saudi Arabia & Bahrain.
Rihani explained that the social media campaign aims to inspire shoppers to live better.
“T
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