Managing director of IAS Media Ali Asgar Mir has made the Forbes Middle East list of the top 100 Indian business owners in the Arab World for the third year in a row. This year, he was ranked 74th on the list, the highest entry in the media sector.
He speaks to Campaign.
The media and advertising industry in the Middle East has been facing challenges recently. How do you cope with the challenges?
Every category of business has its own challenges, and the advertising and media industry is no different. However, the biggest challenge for the traditional media is to find relevance, when technology is making the change and media consumption habits are changing. The MENA region has
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