The UAE chapter of the IAA has launched the region’s first ever code of best practice relating to the pitch process.
The voluntary code, which is the product of a year’s research, industry forums and open panel discussions, has been developed in response to growing frustrations among both clients and agencies with regards to how pitch processes are conducted. The code champions the promotion of effective, enduring relationships between client and agency, and provides guidance on why going ‘out to pitch’ is not always the best option when poor commercial performance or a breakdown in communication occurs.
Lance de Masi, president of the chapter and president of the American University
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Tags:IAA
