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DigitalFeaturedOpinion

Humour, humanity and hard-earned impact

Déjà Vu’s Manasvi Gosalia shares what it takes to be a guardian of craft, an advocate for authenticity and an arbiter of ideas.

Déjà Vu’s Manasvi Gosalia shares what it takes to be a guardian of craft, an advocate for authentic impact, and as an arbiter of ideas.

Serving as a Cannes Lions 2025 juror is more than just a prestigious honour, it is a cultural responsibility. You help define what ‘world class creativity’ means today, setting the standard for the year ahead. High impact creative campaigns gain a global stage, while brands and agencies benchmark themselves accordingly. The ripple effect influences budgets, storytelling approaches and, even, the role of humour or purpose in campaigns.
After countless hours of online judging, you finally step into the room alongside fellow top visionary leaders.
While the festival outside basks in beautiful sunny days and inspiring talks unfold on different stages, you find yourself immersed in hours of fil


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.