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Global expansion the Pret way

Its Managing Director says a centralised marketing approach with local customisation is key

Image Credit:Pret A Manger

Pret A Manger has opened in Dubai International Financial District located at Index Mall and Bay Avenue Mall, featuring a range of fresh food and coffee options.

The expansion forms part of a long-term franchise partnership with Emirates Leisure Retail, which is set to see 20 shops open in the UAE over the next few years, creating hundreds of jobs.
Eira Jarvis, Managing Director for Pret A Manger Asia speaks to Campaign Middle East about global expansion for the brand.
How do you differentiate your value proposition from other food brands? 
All of our food is freshly prepared each day


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