Marsaana Communications has launched Marha, a live shopping web-store.
It sets out to change how consumers in the region engage with their favorite brands and products.
Hosted by UAE influencer and make-up artist, Zareen Shah, Marha live shopping web-shop is set to launch on 17 August this year.
The concept presents a new way of shopping that combines real-time interaction, entertainment, and convenience, transforming the traditional shopping experience into a highly interactive live event.
With this new dimension of retail shopping, the trend brings together elements of live video streaming, entertainment and engagement, and instant purchasing.
By allowing consumers to virtually participate in a shopping experience from the comfort of their homes, live shopping provides a unique concept of shopping convenience.
This approach helps shoppers to make informed decisions while immersing themselves in a lively and interactive environment.
Fashion and beauty brands have been the first to adapt the concept and soon after the trend rapidly expanded to other fields, such as car dealing and real estate.
In the realm of live shopping, Marha seeks to redefine the concept of online retail in the GCC market.
Unlike traditional e-commerce platforms, Marha elevates the shopping experience by combining real-time video streaming with expert product demonstrations, engaging discussions and immediate purchase options.
Through this approach, Marsaana Communications aims to bridge the gap between brands and consumers, offering a seamless connection that transcends physical boundaries.
Marsa von Walzel, Founder and CEO of Marsaana Communications, said: “We firmly believe that the Live Shopping Experience is poised to make it an indispensable facet of the e-commerce landscape in the near future.
“Through this new marketing, brands can foster deeper engagement, personalise their brand identities and fundamentally amplify their sales potential.”
Marha is committed to curate a personalised shopping experience that prioritises genuine interaction and active engagement.
Customers can raise questions about products with hosts in real-time, get answers and feedback and receive detailed insights.
With Marha, shopping is an engaging experience that discloses genuine product information and brings consumers joining live events together, fostering a sense of community while making mindful purchasing decisions.
