A quick look at some recent data and you know voice search is set to dramatically change how businesses are looking at their digital marketing and search engine optimisation (SEO) strategy.
By 2020, voice searches are expected to make up more than 50 per cent of all searches. Sales and adoption of leading voice search devices such as Google Home, Amazon Echo (Alexa), Google Assistant, iPhone (Siri), Android Phones and Microsoft Cortana have grown exponentially. User behaviour, too, is changing rapidly to adopt voice search technology.
So, what’s propelling user behaviour to change from text search to voice search?
Convenience: We type at approximately 40 words a minute for text searches,
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