Digitising cinema screens and sales has reinvigorated a niche ad medium, but the sector can still grow
Cinema advertising revenues are making the jump to light speed as global cinema pulls in record profits. The combination of Star Wars: The Force Awakens and the James Bond movie Spectre have sent revenues soaring, while a record $38 billion was pulled in by cinemas across the globe in 2015.
Worldwide cinema is enjoying a mini renaissance, even if less films are providing the majority of the profits. In December, Variety reported that 2015’s top 10 movies at the North American box office accounted for close to 35 per cent of overall ticket sales, against a corresponding figure of
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
