Digital marketing agency Home of Performance has been appointed to manage Caparol Arabia’s social media initiatives, supporting the paint manufacturing brand’s digital engagement efforts across the Middle East and Africa. The partnership aligns with Caparol Arabia’s continued investment in strengthening its presence in the construction and decorative paints industry, leveraging digital platforms to enhance brand visibility and audience interaction.
Caparol Arabia, part of the DAW Group, offers a range of high-quality emulsions, enamels, decorative and structural coatings, as well as insulation technologies. As digital channels play an increasingly central role in consumer engagement, the brand has turned to HOP to drive a more strategic and data-driven approach to social media.
Home of Performance’s mandate includes developing content strategies and campaigns that highlight Caparol’s legacy, technical expertise and product innovation.
Through this partnership, Home of Performance will create innovative digital campaigns and targeted content strategies designed to highlight Caparol Arabia’s legacy—symbolised by the iconic striped elephant – and to support its vision of delivering both aesthetic appeal and functional excellence across every project and design challenge.
The goal is to strengthen connections with key stakeholders, including architects, designers and contractors, while enhancing awareness among a broader consumer audience.
John von Hofsten, Managing Director at Home of Performance, said, “By leveraging our expertise in social media management, we aim to drive deeper engagement, foster meaningful connections, and further elevate Caparol’s reputation for reliability and technical proficiency in the competitive construction paints industry.”
