FMCG giant Henkel has consolidated its media buying and planning accounts across the Middle East and North Africa into OMD.
The agency, which had previously only handled the GCC region for Henkel, will now manage the group’s portfolio of brands across the GCC, the Levant and North Africa. The group’s brands include Persil, Dac, Pril and Palette.
The pitch, which was managed by both the regional team in Cairo and the global team in Dusseldorf, involved three stages and three media agency networks. Prior to the consolidation, Henkel had been working with different agencies in the various regions.
“OMD has clearly and effectively demonstrated how it will deploy its resources and
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
