Creativity has been in the DNA of Havas in certain markets and certain agencies around the world. It has not been in the DNA of Havas as a network. It just hasn’t been,” admits Andrew Benett, global chief executive officer at Havas Worldwide.
He is sitting in a conference room beside the main reception at the firm’s regional headquarters in Knowledge Village, Dubai. Outside, a huge ‘welcome’ sign alludes to his presence, while scattered here and there are screens with Benett’s name and pho- tograph on and the #askmewhy. We are discussing the performance of Havas Worldwide Middle East and it appears that being neither here nor there is not an issue restricted only to the region.
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