Havas Red has released its inaugural ‘The State of the Influencer in 2024: A Client’s Perspective’ whitepaper.
To understand how influencer marketing is evolving, the agency surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K.
These clients spanned a range of industries and sectors, from health and wellness, technology, and food and beverage to automotive, manufacturing, and tourism and travel.
Clients shared their experience, what works and what doesn’t, how to drive the best outcomes and where they believe influencer marketing is heading.
James Wright, Global CEO of HAVAS Red Group
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Tags:Havas Red
