Patrick Affleck chief executive of Havas Media Network UK and Ireland (left) and Andrea Glenn chief executive of Ledger Bennett(right)
Havas has announced its acquisition of B2B marketing agency, Ledger Bennett.
Ledger Bennett is an SME operating in EMEA, APAC and North America, and has served clients across industrial, tech and services including GE Digital and LinkedIn.
It operates using a ‘fluid talent’ model, in which a member of the team sits within a client’s organisation to understand its processes and work with them to achieve their marketing goals.
Havas Business will merge under Ledger Bennett, and rebrand
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