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Hanover Comms creates dedicated sports offering

It has previously developed campaigns for NFL UK, UFC and SAUDIA Airlines among other brands

Hanover Communications, a strategic communications and public affairs consultancy, has launched a new division called Hanover Sport.

It says the move will combine the agency’s established sporting expertise in brand storytelling, strategic and corporate communications, fan engagement and sponsorship activation.

The team has been designed to support brands and organisations in navigating the complex business of sport – from fan ecosystems to decision makers.

Hanover currently develops campaigns for brands, rights holders, sponsors and broadcasters including NFL UK, UFC, British Horseracing Authority, SAUDIA Airlines, StubHub International, and has previously worked with the Premier


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