Global customer relationship agency MRM//McCann announced today that Hande Güler has joined their team to lead all creative operations in Dubai. MRM//McCann in the MENA region is part of MCN.
Having spent her career in Istanbul, Berlin and Dubai, Güler has a uniquely global perspective on the industry. She joins MRM//McCann from Accenture Interactive; previously she was Creative Director at DDB&Co Istanbul, one of the most successful agencies in Turkey. She has worked on some of the biggest brands in the world, including Audi, PepsiCo, CNN, Sony and eBay. An award-winning creative who has been recognized at the Cannes Lions, D&AD, The One Show, Eurobest, Dubai Lynx, LIA and Clio Awards, Guler specializes in developing integrated campaigns and products, designing and leading digital transformation strategies, and translating strategic objectives into measurable goals.
MRM//McCann Global Chief Executive Officer Kate MacNevin said, “As we remain focused on creative excellence across our global network, continuing to build our agency’s bench of talent is of absolute important. Bringing creative talent of Hande’s caliber onboard reinforces our commitment to creating work that drives results for our clients.”
Over the past year, MRM//McCann Dubai has enjoyed a period of creative and business expansion under the leadership of Regional Managing Director Jad Hindy, including Ooredoo Oman and Honeywell.
“I am thrilled to have a creative talent like Hande joining us in Dubai,” said Hindy. “Her instincts are impeccable and she’s a true digital native, with the leadership skills to truly inspire greatness. I have no doubt that under her watch, our team will continue — and build on — their amazing momentum.”