On International Women’s Day 2023, Häagen-Dazs launched ‘The Rose Project’, a global initiative with a $100,000 (USD) bursary grant inviting nominations to recognise trailblazing women in honour of the brand’s female co-founder Rose Mattus.
Today, 23 November, on what would have been Rose Mattus’ birthday, Häagen-Dazs celebrates her legacy with the announcement of the Top 50 #WomenWhoDontHoldBack nominees being shortlisted for their achievements and its five globally accomplished Häagen-Dazs Rose Project judges.
Over 2,500 applications were received for project putting forward efforts and societal contributions made by women across the globe.
From these, 50 talented and
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