Italian chocolate and confectionery giant Ferrero has split its regional advertising business between Grey and Lowe MENA following a pitch.
The review of the business began in the final quarter of last year, with Grey winning Ferrero’s full Kinder line (Kinder Chocolate, Kinder Joy, Kinder Country, Kinder Bueno, Kinder Schoko-Bons) and its Pralines range (Ferrero Rocher and Raffaello). Lowe will handle the company’s Nutella and Tic Tac accounts.
Speaking of Grey’s appointment, Giovanni Martini, vice-president of marketing for Ferrero MEA, said: “We have great expectations in this partnership that should foster Kinder and Ferrero presence and success in the MENA region. I would like
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