With 320 million people to reach across 22 countries and eight timezones, how does a new pan-Arab channel survive in turbulent times? GM Carl von Doussa tells Eleanor Dickinson how
‘Cool, inspiring and youth-orientated’ are the words used to describe one of the latest pan-Arab offerings to hit the satellites recently. And indeed if Quest Arabiya is trying to hit the bright, young ‘Millennial’ market, it’s certainly pulling the right punches, from big Twitter-friendly PR stunts to crowdsourcing for new presenters via Facebook. All very ‘Made by Young Adults for Young Adults’ as British comedy The Young Ones amusingly parodied with the mock-up Nozin’ Around back in the 80s
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