J Walter Thompson has entered into a training partnership with Google. Its first iteration will be the “Google All-Stars Academy,” a four-day programme that will take place this month with sessions from publisher and consultancy Contagious, digital production houses The Zoo and MediaMonks, and video platform YouTube. There will also be hands-on workshops for J Walter Thompson’s staff.
In a release announcing the partnership, Alex Brunori, head of creative agencies MENA at Google, said: “It’s an exclusive workshop, and a global first for Google. The Academy will cover the whole industry process from an innovation point of view, aligning stakeholders on the principles of the collaborative
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